Although social media has got a lot of traction in 2011, there’s still such a long way to go. More and more companies are asking questions about it and what it means, not just for marketing and communications, but also employees across the board.
For companies that have decided to go down the social route in 2012, you might want to start thinking about how you are going to:
- develop an action plan that shows exactly what they plan to accomplish with social media in 2012
- get staff thinking creatively about what they can share on social media that might benefit the business
- make staff aware of some of the things that can go wrong with social media
- identify the person (or people) on your team who are responsible for handling a social media firestorm should something go wrong
- improve staff’s creative skills; for example, why not start the New Year with a training day looking at how video can be used to build better connections with customers
- pinpoint the social platforms you’re most likely to connect with your target audience
- decide on the metrics you are going to track to ensure you’re investment in social media pays off
- agree on a social media policy to ensure you’re all set on what’s acceptable and what’s not
Remember…
…investing in social media, if managed correctly, can enhance what a company can accomplish.
Or what do you think?
