The primary focus of this show is on how much deep listening to social media can and will benefit your business development.
So much of the discussion about social media focuses on marketing and customer care; however, social media is just as important across your whole organisation.
Deep listening is a powerful strategy to learn about the problems your customers face. Yes, this is important for customer outreach. But it can also give you powerful new ideas about the kind of products you could or even should be developing.
The ideas outlined in this show formed the basis for an event we organised with Oracle that was held in Stockholm on May 8, 2015.
Deep social media listening can impact your business! via @jonbuscall at @moondogmm.
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How to combat Referrer Spam
PR professional Josh Turner from JT Public Relations recently reached out to us about some referral links that he was seeing in Google Analytics from porn sites.
No, the site hadn’t been hacked; however, it was being hit by referrer spam.
Referrer spam (also known as log spam or referrer bombing) is a kind of spamdexing (spamming aimed at search engines). The technique involves making repeated web site requests using a fake referrer URL to the site the spammer wishes to advertise. Sites that publish their access logs, including referrer statistics, will then inadvertently link back to the spammer's site. These links will be indexed by search engines as they crawl the access logs. Wikipedia
One of the best ways to get rid of referrer spam is to use custom filters in Google Analytics. There’s a very comprehensive overview of this here.
We use a great WP plugin called Wordfence which, in the Advanced Blocking tab, allows you to block referrer spam.
A Great Analytics Tool:
QuillEngage is one of my personal favourite services right now. Each week you receive a very “human” overview of how your site is performing. The report practically feels like a human-written report and kind of cuts through all the noise and complex data analytics reports typically give you.
We love QuillEngage because it gives us a quick overview of how a site’s doing once a week. Monthly reports also trickle through.
QuillEngage is particularly good for a quick snapshot of how customer sites are doing every Monday. I am sure if you’re a small business and don’t have the budget to work with conversion specialists, this kind of analytics overview will at least help you monitor how your site is doing.
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