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Looking to Skyrocket Your B2B Social Impact? Stop Selling, Start Caring
Moondog Marketing is proud to have Martin Gagnon guest blogging this week. Martin is the senior manager of digital marketing at Bell Canada. A widespread practice amongst B2B sellers and marketers who...
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Stop Feeling like the Ugly Guy at the Bar: Rethink Your Influencer Strategy
The influencer strategy sucks. Doesn’t matter if you’re trying to launch a program or product inside your organization or to the public. They suck. Whenever I’ve had to execute an influencer strategy,...
View ArticleServing Up a Mess
Running WordPress for your business is a great choice. But security can be a problem with WordPress given the size of the community, the nature of open source code and the mistakes people make. I like...
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How to Market Your Boarding School on Twitter
School marketing is increasingly competitive what with schools increasingly embracing marketing automation, social media and content marketing alongside more traditional approaches such as brochures...
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Telling Social Media Stories in B2B
An interview with Ben Kolp Ben Kolp, Head of Customer Happiness at Orca Social, comes onto the podcast this week to talk about the use of social media in B2B. Ben is an experienced consultant working...
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Social Media Listening as a Business Growth Engine
[saf] The primary focus of this show is on how much deep listening to social media can and will benefit your business development. So much of the discussion about social media focuses on marketing and...
View Article8 Guaranteed Ways to Ruin Your Social Media Reputation
1. Broadcast Spam The easiest way to ruin your company’s social media reputation is to tweet spammy links or Facebook updates related to selling your stuff. Constantly. Frequently. Everyday. In no...
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The One Thing Swedes Can Teach Your Business About Social Media
The results of a study here in Sweden by Viasat and SIFO reveal that every other Swede who uses social media like Twitter, Google+ and Facebook follows a business. The figure is even higher for Swedes...
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3 Ways to Be a Better Marketer in 2016
iTunesStitcherRSSTwitter There are so many things happening in the marketing industry right now. Here at Moondog we like to keep up with new trends and new tools and this week I wanted to mention a...
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Social Media Listening as a Business Growth Engine
iTunesStitcherRSSTwitter The primary focus of this show is on how much deep listening to social media can and will benefit your business development. So much of the discussion about social media...
View ArticleClik here to view.
Communication, Not Marketing, is at the Heart of Social Media
Annette Schwindt from Schwindt-PR is this week’s guest on Online Marketing & Communications. Annette SchwindtI’ve known Annette, who is based in Bonn (Germany), for 7 years. We first connected when...
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Apple Puts its Social Tribe First
Apple Watch. I bet those two little words will feature on a bazillion blog posts the internet over today. Apple. Watch. I guess most of us thought that the Death Star Cupertino scamps would christen...
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Do You Know Why Facebook and Twitter are Better Than SEO?
Do you know why Facebook and Twitter are better than SEO when it comes to getting more traffic for your business website? They’re not! Okay, I admit it was a bit of a trick question, but bear with me....
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Social Media Explained
Mark Schaefer, blogger, educator, marketing maestro and author, joins the show this week to talk about his new book Social Media Explained: Untangling the World’s Most Misunderstood Business Trend. I...
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$10 for a promoted update on Facebook earned me $7500
Earlier this year I ran a Facebook campaign. I paid to promote a status update I made on my Facebook business page. I got an ROI (so far) of 75000%. As a small business owner, I’m faced with a...
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The 4 Best Digital Marketing Platforms for a Consulting Business
It’s easy to drown in the different forms of digital marketing out there if you’re running a consulting business. Because time is precious, particularly if you work as a consult, juggling every aspect...
View ArticleOne Thing Your Marketing Strategy Needs in 2013
Don’t ever be afraid just because you’re not the first business in a niche. Burger King obviously weren’t put off by McDonald’s being in the market and neither were Max here in Sweden or Hesburger in...
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Bernie J Mitchell Talks Social Media and Meet-Ups
Social media has changed the landscape of networking and events. This week’s podcast is an interview with British “conversation architect” and self-titled “purveyor of community” Bernie J. Mitchell....
View Article8 Guaranteed Ways to Ruin Your Social Media Reputation
1. Broadcast Spam The easiest way to ruin your company’s social media reputation is to tweet spammy links or Facebook updates related to selling your stuff. Constantly. Frequently. Everyday. In no...
View ArticleClik here to view.
The One Thing Swedes Can Teach Your Business About Social Media
The results of a study here in Sweden by Viasat and SIFO reveal that every other Swede who uses social media like Twitter, Google+ and Facebook follows a business. The figure is even higher for Swedes...
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